Home / Google Ads management
Google Ads management in Lahore, tracked to the last rupee
Google Ads (PPC) puts your business at the top of Google the day the campaign goes live. We build campaigns around the searches people make when they are ready to buy, track every call, form and WhatsApp click, and cut whatever does not bring enquiries.
Management is usually 15–20% of your monthly ad spend
Example month
Where PKR 100,000 of ad spend goes
Ad spend
Paid by you, straight to Google
PKR 100,000
Management
Paid to Digi Eagle, 15–20% of spend
PKR 15–20k
What you get back
Calls, forms and WhatsApp clicks, each one counted
Leads
Example only. Your budget and fee are agreed after the audit.
Google Ads or SEO first?
Many of our clients run both. Ads bring leads in the first weeks while SEO builds up, then the ad budget moves to the searches SEO cannot reach yet. If you are deciding between Google and Facebook, read Google Ads vs Meta Ads.
Google Ads
SEO
When results start
The day the campaign is approved and live.
Usually 3 to 6 months for clear movement.
What you pay for
Every click, plus management.
The work each month. Clicks are free.
When you stop paying
The ads stop and so do the leads.
Rankings fade slowly, often over months.
Best for
New businesses, offers, seasonal demand, testing which services sell.
Steady leads at a lower cost per enquiry over time.
Is Google Ads right for your business?
Ads are not the answer for everyone, and we would rather tell you that in the audit than take a fee for a campaign that cannot pay for itself.
Usually a good fit
- People already search for what you sell, such as repairs, rentals, clinics, legal or accounting services
- One customer is worth enough to pay for several clicks
- Someone answers the phone and WhatsApp during the hours the ads run
- You have a page for each main service, or are happy for us to build one
Usually not the place to start
- A new kind of product nobody searches for yet. Facebook and Instagram ads usually work better
- Very low-priced items where one sale cannot cover a click
- Nobody can reply to enquiries quickly
- A website that is broken or very slow on phones. Fix that first
Not sure which side you are on? Run the free website SEO health check, or ask us about social media ads instead. We run campaigns across Lahore, including DHA, Gulberg and Model Town, and for businesses in Multan, Gujranwala and Faisalabad.
Before we spend a rupee
Six things we set up before your ads go live
A lot of ad budget is wasted on day one, by settings nobody checked. This is the setup every campaign gets before launch.
01
Conversion tracking
Calls from the ads, calls from the website, form submissions and WhatsApp clicks, each counted separately. Without this, nobody can say what a lead costs.
02
Buying keywords only
We start with searches that include a service and an intent, like “AC repair DHA” or “car rental with driver Lahore”, not single words that bring browsers.
03
Negative keywords from day one
Words like jobs, salary, course, free, used and DIY are blocked before launch, so you do not pay for people who will never buy.
04
Lahore, and only where you work
Targeting set to the areas you serve and to people who are actually there, not people elsewhere who once searched for Lahore.
05
Hours when someone answers
Call ads run only when your phone is picked up. Ads at 2am that ring an empty office are wasted money.
06
A page that matches the ad
Each ad group lands on the page for that service, with your price range, area and WhatsApp button visible on a phone.
Six places small ad budgets leak
If you already run ads yourself, check these first. Each one can quietly use up a large share of the budget before anyone notices.
- Leak
Showing ads to people outside Lahore
Google’s default location setting, “Presence or interest”, also shows ads to people who are not in your area but have shown interest in it. Google explains the options here. For a shop in Gulberg, a click from another city is usually wasted.
The fix
Switch to “Presence” for local services, and target the areas you actually deliver to.
- Leak
Broad keywords with no negatives
A campaign for “interior designer” can pay for searches like “interior designer salary” or “interior design course”. Check the search terms report of any account that has run for a month and you will usually find these.
The fix
Weekly search-term reviews, with every useless search added as a negative keyword.
- Leak
Sending everyone to the homepage
Someone who searched for one service has to hunt for it, and many leave. You paid for the click either way.
The fix
A landing page per service. If your site is slow or hard to edit, see website development.
- Leak
Extra networks switched on without anyone checking
A new Search campaign can include Google’s search partner sites and the Display Network. Display placements on apps and websites bring cheap clicks that rarely turn into calls for a local service.
The fix
We start Search campaigns on Google Search only, and test partners separately once tracking shows what they bring.
- Leak
Ads with no call button or address
On a phone, an ad without a call button or location makes people click through to the website first, and some never come back. Competitors who add them take more of the screen.
The fix
Call, location, sitelink and price assets on every campaign, with your Google Business Profile linked.
- Leak
Counting clicks instead of leads
Reports full of impressions and click-through rates can look healthy while the phone stays quiet. A cheap click that never calls is not cheap.
The fix
We report cost per call and cost per enquiry, and move budget to the keywords that produce them.
Which campaign types we run
We pick the campaign type from what you sell and how people buy it, not from what Google’s setup screen suggests. Most local businesses need only the first two.
Search ads
Text ads at the top of Google for service searches. This is where almost every Lahore campaign should start.
Call-focused ads
Ads and call buttons built for phones, so people can ring you straight from the results. Best for urgent services.
Performance Max for online stores
Product ads across Search, Shopping, YouTube and more, fed from your product catalogue. Pairs well with e-commerce SEO.
Remarketing
Ads shown to people who visited your website but did not get in touch, often the cheapest leads in the account.
YouTube ads
Short video ads aimed at people in Lahore searching or watching around your topic. See YouTube marketing.
How Google Ads pricing works
There are two separate costs. The ad spend goes straight from your card to Google, in an account that belongs to you. Our management fee is usually 15 to 20% of that spend, and it covers the setup, the weekly changes and the monthly report.
Google can spend up to twice your daily budget on a busy day, but over a month it will not charge more than 30.4 times your daily budget (Google’s rule). We set the daily budget from the monthly figure you are comfortable with.
Want ads, SEO and social media together? See all marketing packages, where full-service plans run from PKR 50,000 to PKR 200,000 a month.
Monthly ad spend (to Google)
Management (to us)
PKR 50,000
PKR 7,500–10,000
PKR 100,000
PKR 15,000–20,000
PKR 200,000
PKR 30,000–40,000
Examples at the 15–20% rate. Your fee is confirmed after the audit.
Campaigns where ads did the heavy lifting
Real numbers from client campaigns. In each case ads ran alongside other work, so the results are for the whole plan, not ads alone. More in our portfolio.
SEO · Google Ads · Social
Vitop Taxi and Tours
- 70% more bookings from Google
- 150% more organic traffic
- 45% more repeat customers
SEO · Business Profile · PPC
UME Rent a Car
- 90% more calls from Google Maps
- 140% more traffic
- 50% more monthly rentals
E-commerce SEO · Meta Ads · Email
Onyx Smart Solutions
- 200% more online sales
- Cost per lead down by half
- 3x return on ad spend
What your monthly report shows
One page, in plain language, and a short call to agree what changes next month.
- Spend, calls, forms and WhatsApp clicks
- Cost per lead, by service and by campaign
- The search terms that brought leads, and the ones we blocked
- What we changed and what we will test next
Questions about Google Ads
Already running ads? Send us a screenshot of last month’s results on WhatsApp and we will tell you what we would change.
What is the minimum budget for Google Ads in Lahore?
Google has no fixed minimum. What matters is whether the budget buys enough clicks to learn from. In the audit we look at what a click costs for your keywords and tell you the smallest budget that makes sense, or advise you to wait.
How soon will I get leads?
Ads can show the same day the campaign is approved. The first two to four weeks are for learning which keywords and ads bring enquiries, so the cost per lead usually comes down after the first month.
Whose name is the Google Ads account in?
Yours. The account and the billing are in your name, with us added as managers. If you stop working with us, you keep the account, its history and all the data.
Do you need access to my website?
We need to add conversion tracking, usually through Google Tag Manager, and sometimes to build or fix landing pages. If you would rather not give access, we can send your developer exact instructions.
Should I run Google Ads or Facebook ads?
Google Ads reach people who are already searching for what you sell. Facebook and Instagram ads reach people who are not searching yet. We explain how to split the budget in Google Ads vs Meta Ads, and run both through our social media marketing team.
Can you fix an account someone else set up?
Yes. We start with a free review of the existing account, show you where money is being wasted, and either fix it or rebuild it, whichever is cheaper for you.
What happens in the first month?
In the first week we audit your account or set up a new one and install tracking. In the second week the campaigns go live. Weeks three and four are spent blocking useless searches, adjusting bids and pausing ads that do not bring enquiries. At the end of the month you get the first report and a call to agree the next steps.
How often do you change the campaigns?
We check spend and leads several times a week and review search terms every week. Bigger changes, like new ad groups or a new landing page, are agreed with you in the monthly call so nothing changes without you knowing.
What do you need from me to start?
Your website link, the services you want to advertise and the areas you serve, a rough monthly budget, and access to any existing Google Ads and Analytics accounts. We handle the rest and send you the plan before anything goes live.
Do you run ads for businesses outside Lahore?
Yes. Lahore is home, but we also run campaigns for businesses in Multan, Gujranwala and Faisalabad, and for online stores that ship across Pakistan.
Can ads and my Google Business Profile work together?
Yes. Ads can show your address and call button, and a well-kept Google Business Profile makes people more likely to trust the ad and call.
Not sure what you need yet?
Send us your website. We will audit it for free and tell you honestly where to start, even if the answer is to wait.