Home / SEO services / SEO audit
SEO audit in Lahore: find out exactly why customers aren’t finding you
We check your website, your Google Business Profile and the competitors ranking above you, then send a written list of what is holding you back, in order of what to fix first. Every project we take on starts here, and the audit is free for Lahore businesses.
What you get
- A written report in plain language
- Every problem ranked by priority: fix now, fix soon, nice to have
- Your site compared with your top three competitors
- A check of your Google Business Profile and listings
- A short call to walk you through it
Free. No obligation to hire us afterwards.
What we check
Six parts of every SEO audit
An audit that only runs a tool and exports a score misses the things that matter most for a Lahore business, like a wrong map category or a missing page for the area you serve. We check all six by hand.
01
Technical health
- Pages Google can and cannot index
- Speed on a phone, against Core Web Vitals
- Broken pages, redirects and duplicate URLs
- HTTPS, sitemap and robots.txt
02
On-page SEO
- Page titles and meta descriptions
- Headings and the words on each service page
- Whether each service and area has its own page
- Internal links between related pages
03
Google Business Profile
- Business name, categories and services
- Map pin, hours and photos
- Reviews: how many, how recent, how replied to
- Duplicate or old listings
04
Local listings
- Name, address and phone across Pakistani directories
- Facebook, Instagram and other profiles
- Listings with wrong or old details
- Gaps compared with competitors
05
Content and competitors
- Searches your competitors rank for and you do not
- Questions customers ask that no page answers
- Thin or repeated pages
- Which pages bring traffic today
06
Links and tracking
- Who links to you, and any spam or paid links
- Google Analytics and Search Console setup
- Whether calls, forms and WhatsApp clicks are counted
- Lost traffic after a redesign or update
What audit findings look like
Examples of the kind of problems an audit usually turns up, written the way your report will be: what is wrong, why it matters, and exactly how to fix it. Your report will list what we find on your site.
Priority
Finding
Why it matters
The fix
Fix now
Service pages hidden from Google
A “noindex” tag left on after the site was built, so Google never shows these pages.
Remove the tag and ask Google to re-crawl the pages.
Fix now
Business Profile category too broad
The profile is listed as “Store” instead of the specific type of shop, so it misses most map searches.
Change the primary category and add the right secondary ones.
Fix soon
Same title on many pages
Google cannot tell the pages apart and may show the wrong one for a search.
Write a unique title for each page that names the service and area.
Fix soon
Large images slow on mobile
Photos uploaded straight from a camera make pages load slowly on mobile data.
Compress and resize images, and load them only when needed.
Nice to have
No articles answering common questions
Customers search for prices and comparisons, and competitors answer them first.
Plan a few guides that link to the matching service pages.
Examples for illustration, not from a specific client.
Free audit or in-depth audit?
Most local businesses only need the free audit. Larger sites, online stores and sites that lost traffic after a redesign or a Google update need a deeper look.
Free SEO audit
Free
For local businesses and service websites.
- All six parts checked on your key pages
- Your top three competitors compared
- Google Business Profile check
- Priority list of fixes
- Short walk-through call
In-depth SEO audit
Fixed quote
For online stores, large sites and traffic drops.
- Every page on the site crawled and checked
- Search Console data reviewed in detail
- Full link profile and clean-up plan
- Redesign or migration check, page by page
- A detailed fix plan your developer can follow
Six signs your website needs an SEO audit
If two or more of these sound familiar, the audit will show you exactly why, and what to fix first. Want a quick answer first? Try the free website SEO health check.
1
You don’t appear in the Google Maps results for your main service in your own area.
2
Your Google Business Profile has fewer reviews than the top three businesses near you.
3
Your website takes more than a few seconds to load on a phone.
4
Most new customers still come from word of mouth, not from Google.
5
You are running ads but can’t say what each lead actually costs you.
6
Your website hasn’t had new pages or blog posts in months.
We audit sites for businesses all over Lahore, including DHA, Gulberg, Model Town, Shadman and Wapda Town, and for industries from law firms to online stores.
How the audit works
Four steps, and nothing to pay at any of them.
Step 1
Send your website
Your website link and the services and areas that matter most to you, on WhatsApp.
Step 2
We check everything
Your site, your Business Profile, your listings and the competitors ranking above you.
Step 3
You get the report
A written report with every problem ranked by priority, in plain language.
Step 4
We talk it through
A short call to explain the findings and answer questions. Then you decide.
What you can do after the audit
The report is yours to keep, whatever you decide next.
Fix it yourself
Everything in the report is written so you or your developer can act on it. Our SEO course covers the methods.
Fix the pages with us
Our on-page SEO service handles titles, content, structure and speed.
Ongoing SEO
Monthly work on content, links and your Business Profile, from PKR 25,000. See SEO packages.
Rebuild the site
If the site cannot be fixed cheaply, we will say so. See website development.
Questions about the SEO audit
Send your website link on WhatsApp and we will start the audit.
Is the SEO audit really free?
Yes. The standard audit is free for Lahore businesses, with no obligation to hire us. In-depth audits for large sites and online stores are quoted separately, at a fixed price agreed before we start.
Do you need access to my website or Google accounts?
Not for the free audit. We can see most problems from outside. Access to Google Search Console helps with traffic drops and in-depth audits, and you can add us as a user and remove us afterwards.
What is the difference between this and the free health check?
The website SEO health check is a quick first look. The audit is a full review by a person, including your Business Profile and competitors, with a written priority list.
My traffic dropped suddenly. Can an audit find out why?
Usually, yes. Common causes are a redesign that removed or moved pages, pages accidentally hidden from Google, a Google update, or spam links. The in-depth audit compares what changed and when.
Will you tell me if my website needs rebuilding?
Yes, but only if it does. Most sites can be fixed. If yours is very slow, cannot be edited or was built in a way Google struggles to read, the report will say so plainly.
Do you audit sites outside Lahore?
Yes. Lahore is home, but we audit sites for businesses across Pakistan and abroad.
Not sure what you need yet?
Send us your website. We will audit it for free and tell you honestly where to start, even if the answer is to wait.